This is the assignment for media innovation design 2 course which I took during my 2nd year. We are required to come up with a 'Malaysian Brand' for an item from the electronic or electrical consumer product category.
I had chose to do a mp3 player, which I name it LIZS. The product is target for female young adults.
Rationale of the brand name:
LIZ, transform from the word 'listen'.
It also sounds feminine.
S represent sonic
I had chose to do a mp3 player, which I name it LIZS. The product is target for female young adults.
Rationale of the brand name:
LIZ, transform from the word 'listen'.
It also sounds feminine.
S represent sonic
Rationale of the logo design:
Derived from hornbill shape as east Malaysia is one of the country which has the most species of hornbill
Made up from music notes as it is a music related product.
LIZS well designed various features mp3 player is ideal to be carried to anywhere at anytime as it it small & light. Hence, the tagline goes "your trendy companion".
LIZS logo
LIZS paper bag & membership card
LIZS interactive CD graphical user interface
LIZS mp3 player 3D modelling
LIZS packaging 3D modellingLIZS product & packaging animation
Softwares involved:
Adobe Illustrator CS
Adobe Photoshop CS 2
3D Studio Max 7.0
Adobe Premiere Pro
Adobe After Effects 6.5
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