Corporate identity design for CW industries, specialist of car 2K metallic paints & equipment centre.
The design of the logo incorporates the company’s initials to deliver maximum impact on the company’s identity and presence. The stable, rectangular shape gives a strong corporate feel that invites confidence. The circle suggests growth and expansion, as well as a ceaseless endeavour to provide the best in terms of quality and service.
Since CW deals in paints and emulsions, it is important that the overall colour combination is one that is vibrant, attractive and conspicuous. Red and black are among the two most domineering colours in the entire spectrum, while white provides the sharp contrast that give them even more “presence”. The three colours selected ensure that the logo is conspicuous and clearly defined, whether it be placed against a dark, light or even transparent background.
The design of the logo incorporates the company’s initials to deliver maximum impact on the company’s identity and presence. The stable, rectangular shape gives a strong corporate feel that invites confidence. The circle suggests growth and expansion, as well as a ceaseless endeavour to provide the best in terms of quality and service.
Since CW deals in paints and emulsions, it is important that the overall colour combination is one that is vibrant, attractive and conspicuous. Red and black are among the two most domineering colours in the entire spectrum, while white provides the sharp contrast that give them even more “presence”. The three colours selected ensure that the logo is conspicuous and clearly defined, whether it be placed against a dark, light or even transparent background.
CW logo
CW corporate identity
Softwares involved:
Macromedia Freehand MX
Adobe Photoshop CS 2
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