This is the mojor project of my final year.
I had chosen the brand - KING'S CONFECTIONERY and promote it as a brand of "the royal taste you deserve". My objectives is to build strong reputation image of KING'S CONFECTIONERY among the urban area people that KING'S provides high quality food and it is an ideal place to dine-in. Therefore, I had design a concept bakery-cafe.
The bakery-cafe is targeted to adults aged between 25-40 years old who work as white collar workers having potision of senior manager/executive level. They enjoy living in modern urban area, places high importance in healthy social lifestyle and like spending leisure time with friends and family.
The concept of the bakery-cafe is modern royal with modern and elegant style of dining. Customers are treated as royal person (King or Queen). They will be address your majesty, Ma'am or Sire. The design are adapted with Royal elements such as curtain, red carpet and huge vertical geometrical window. Traditional rules of architecture are combine with modern approach. The design interplay of glass and high gloss material with bricks in attempt to bring out the modern and elegant tone and mood. Royal colours such as purple, gold, dark brown and light brown are used. Pomotions are made often to attracts customers. Besides, they are able to test the bakery products before they actually buy it. Customers are able to apply for membership card in order to enjoy more privileges.
concept board 1 
concept board 2
floor plan
front and side elevation Here are the 3D views of my design:
perspective view 1
perspective view 2
front view 1
front view 2
side view 1 
side view 2
There are a total numbers of 7 programmes and sections in the bakery-cafe:
a. Bakery products testing area
b. Bakery products display area
c. Service counter
d. Cashier
e. Kitchen & demo area
f. Introduction area
g. Cafeteria
h. Touch screen information
Bakery products display area
Cashier
Kitchen & demo area
Cafeteria
Introduction area
touch screen information
service counter
Bakery products testing areaHere is the walkthrough clip of the entire bakery-cafe
Softwares involved:
3D Studio Max 7.0
Adobe Photoshop CS 2
Adobe After Effects 6.5
Adobe Premiere Pro 2.0
Macromedia Freehand MX
Macromedia Flash 8
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